High Roller’s ROLR Prediction Market Nears 2026 U.S. Launch, CEO Says
High Roller Technologies says its ROLR prediction market is in final testing, with Crypto.com handling funds and an app launch expected this year.
This article was produced with AI assistance and edited by the ON360 newsroom.
High Roller Technologies expects to launch its ROLR prediction market in the United States before the end of 2026, with regulatory clearances secured and the customer-facing app in its final testing stage, chief executive Seth Young told Gambling Insider.
Young said the company has a target launch date it has not yet made public. “We’re on track for it. We just haven’t put it out to market,” he said, adding that he hopes to confirm the date “shortly.”
An introducing-broker shortcut
High Roller cleared its main regulatory step in June, when subsidiary ROLR US LLC became a National Futures Association member and registered as an introducing broker. That status lets ROLR sign up customers without directly holding their funds or carrying their accounts.
Those functions instead fall to Crypto.com FCM, which will also supply the underlying trading infrastructure. Young said the structure was chosen deliberately to avoid delays tied to a full licensing process.
“We went this route so we didn’t have to have the licensing process be a blocker for us to go live,” he said.
App and exclusivity terms
On the product side, High Roller signed a platform licence and development agreement with DeepEther Labs, the firm behind mrkts.com, to build the ROLR app and its links to Crypto.com and Crypto.com’s derivatives arm, CDNA. High Roller retains ownership of the app and broad rights to the underlying technology.
“The tech readiness is nearly there,” Young said. “We’re in really the final throes at this point.” He named submission to the App Store as the last major hurdle, calling that stage “tedious and difficult.”
High Roller is exclusive to Crypto.com in the U.S. for 24 months starting in April. That exclusivity does not extend internationally, and Young said the company has both domestic and overseas plans under the partnership.
The arrangement also leaves High Roller free to pursue its own regulatory registrations down the road, including as a futures commission merchant, a designated contract market and a derivatives clearing organization. At launch, ROLR will operate under Crypto.com’s existing compliance setup.
Prediction markets as the new priority
The ROLR push is central to a broader shift outlined in High Roller’s second-quarter results, which showed the company scaling back some legacy business lines in favour of prediction markets. Young called the sector “the biggest opportunity that I’ve seen in my 20-plus-year career.”
Prediction markets remain a contested category in North America, with several operators fighting state and provincial regulators over whether the products count as futures trading or as gambling in disguise. Canadian regulators, including the AGCO, have not yet issued formal guidance on the products, and no prediction-market operator currently holds an Ontario iGaming registration.
Regulated Ontario operators are required to offer responsible-gambling tools such as deposit limits and self-exclusion. Anyone concerned about their gambling can contact ConnexOntario at 1-866-531-2600.
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